Everyone loves a story so we thought we would share the tale of our logo. We wanted people to see our logo and feel everything we believe Yoga Sound System encompasses.
We toyed around with the Kundalini Serpent logo as it somewhat resembles the Y and S’s of Yoga Sound System and incorporates the body's main energy centres. We then wanted to incorporate the music aspect by throwing on a pair of headphones. As an event manager and DJ we decided it would probably be safer to hand it over to the professionals...That's where the awesome guys at All Out Design stepped up! We literally word dumped the brief to them of what YSS is about:
“A harmonic mix of music and movement to balance the body and mind, bringing the dance floor to the mat, soulful and soothing sounds, purposely curated soundtracks, experiencing a new kind of high, bold and positive…”
Safe to say they hit the nail on the head! The S’s join together to create the beautiful infinity symbol - a never ending loop. It represents forever or always or limitless, never ending possibilities. Think about the idea of never ending possibilities and apply it to your life :) Inversions are part of yoga practice and have many benefits, both physically and mentally! The pose chosen represents the Y and also appears playful and fun - which is what we are about! Lastly, what represents the power of music and sound vibrations better than an old skool speaker box?!
There’s another aspect we love that delves a little deeper...the COLOURS!!! Colours have a profound effect on the body, from psychological and emotional effects right down to the colour of the foods we eat and the parts of the body they impact!!
Red: Red is the color of fire and blood, it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
Orange: Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Yellow: Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.
Green: Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety.
There you have it (",) Massive shout out and THANK YOU to our friends from All Out Design, looking forward to flowing with you on the 24th - away from your spray cans!!
We love our logo and hope you guys do too! xx